Zetaver - Case Study
EXPLORING THE SITUATION
BACKGROUND
The company, managing over 100k+ URLs for US-based Education and General Knowledge sites, faced a significant challenge due to annual Google Search Algorithm updates. They experienced a rapid 20% annual decline in organic traffic. To address this critical issue, we stepped in to help them regain and boost their traffic.
Site Traffic in Millions (US)
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Organic Traffic
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Organic Unique
CLIENT'S VISION
GOALS
Our client’s goal was to develop a strategy to recover from their recent downturn.
Enhanced Methodology
Strategic Approach
We developed a customized funnel strategy specifically designed to meet the client’s unique objectives.
Situation Assessment
Through comprehensive analysis, we discovered that the website was affected mainly by algorithm compliance challenges and content deficiencies.
Action Plan
To drive the website’s improvement, we utilized Zetaver’s expertise for a smooth migration and prioritized content optimization, ensuring all content meets the latest algorithm standards.
Where Zetaver brings your vision to life
GROWTH
The process was seamless, as Zetaver successfully boosted and stabilized organic traffic. The website saw a 10% recovery in organic traffic, with a projected 15% growth expected in 2023.
RECOVERY FROM THE DIP
Reclaiming Position
Organic Traffic
This impressive surge in website visitors is directly attributed to improved organic search rankings.
Daily Active Users
User engagement has doubled, with twice as many visitors interacting with the website daily.
Impressions
This reflects the number of times a URL from your site has appeared in organic search results.
Mobile Users
The website has enhanced the user experience for mobile visitors.
Accelerate Your Business Growth Today
At Zetaver, excellence in software and digital services is not just a promise; it’s our commitment to your success.
Company Info
Resources
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