This high-converting environmental tech landing page was designed & developed by Zetaver for Omega Environmental Technologies. It increased their lead generation by 80%.
Learn how we developed a custom Laravel-based B2B e-commerce solution for Omega Environmental Technologies, a global distributor of automotive A/C components. The platform streamlines parts browsing, dealer-specific pricing, quote generation, and order management for their registered wholesale customers.
Domain: Automotive B2B E-commerce
Location: Dallas, Texas, USA
Timeline: January 2023 – May 2023
Services: Custom Web Development, Front-end & Back-end, UX/UI Design, Dealer Portal Integration, Quote System
Team: 2 Back-end Developers, 1 Front-end Developer, 1 UI/UX Designer, 1 Project Manager
Core Technologies: Laravel, MySQL, Bootstrap, jQuery, REST APIs, Google Maps API
We approached the team to revamp our website with a focus on better performance, dealer access, and a scalable structure. They took the time to understand our product complexity and business goals, and collaborated with us at every step.
The end result is a fast, responsive, and highly functional B2B portal tailored exactly to our needs. Our dealers now enjoy a much smoother experience. We’re extremely satisfied with their professionalism and technical expertise
Omega Environmental Technologies, a global distributor of automotive A/C parts, needed a powerful B2B platform to serve their registered dealers. Their legacy system lacked dealer-specific pricing, seamless navigation for part selection, and an efficient quote/order workflow. They required a scalable, modern platform that could improve both user experience and internal operations.
Our development began with a core MVP focused on dealer login, product catalog, and quote management. Early feedback helped us enhance the system with advanced filtering, Google Maps dealer locator, and improved admin controls for product and order tracking.
We developed a custom Laravel-based e-commerce system tailored specifically for Omega’s B2B model. Our approach included:
Dealer-Specific Pricing Logic: Ensured personalized prices for each wholesale client.
Advanced Part Lookup: Enabled users to search by vehicle year, make, model, and engine with dynamic filtering.
Custom Quote & Order Management System: Streamlined quote generation and purchase flow.
Clean, Intuitive UI/UX: Designed with Bootstrap and jQuery for easy navigation across devices.
Google Maps API Integration: For accurate location-based services.
Modular Architecture: Prepared the platform for long-term growth and future feature integration.
“Designing for a specialized B2B platform like Omega requires precision, especially when the users are technical buyers looking for specific automotive A/C components. Our goal was to make the platform not just functional, but also intuitive and efficient to use.
From advanced filtering to clear visual hierarchies for technical data, every design decision was made to improve usability and streamline the user journey. We collaborated closely with the development team to bring a clean, responsive interface to life.
Working on this project was both challenging and rewarding. It pushed us to focus on clarity and ease-of-use, ensuring that even the most complex part searches felt seamless for the user.”
We use proven development practices to deliver fast, scalable, and cost-effective web platforms for technical industries.
We built a custom login system tailored for Omega’s registered dealers to provide secure and personalized access for authorized partners. Each dealer can sign in to access exclusive pricing, product availability, order history, and manage their quote requests. The interface is designed to be clean, intuitive, and mobile-friendly, ensuring seamless access across devices.
To meet Omega’s business-specific needs, we developed a set of custom modules within the Laravel framework to manage and present detailed company and product data. This included a dynamic “Company Info & Background” module highlighting key Omega Group partner brands, including Santech Industries and Visionaire.
We designed this module to be fully editable via the admin panel, enabling Omega to update company descriptions, certifications, and global office information without developer involvement. This flexibility ensures that the content stays accurate and relevant, reflecting the evolving structure and operations of the Omega Group.
To support efficient backend management, we implemented robust Create, Read, Update, and Delete (CRUD) functionality across all key modules of the platform. This includes products, categories, users, dealer accounts, orders, and company information.
Each module is designed with a clean and user-friendly admin interface, allowing Omega’s internal team to manage data quickly and securely. Whether it’s updating product specifications, adding new SKUs, adjusting dealer access levels, or deleting outdated entries, all operations can be performed with minimal effort and zero code dependency.
These dynamic CRUD features ensure the platform remains scalable, adaptable, and easy to maintain, giving Omega full control over its content and operations.
The platform was built on a scalable Laravel architecture designed to support Omega’s growing global operations. From the ground up, we structured the backend to handle high volumes of data, user activity, and product listings without compromising speed or performance.
Using modular code practices, optimized database queries, and a component-based design approach, the system can easily adapt to new features, integrations, and expanding product lines. Whether it’s adding new dealer roles, syncing with third-party systems, or introducing new geographic regions, the architecture supports seamless scaling without disruptions.
This future-ready foundation ensures Omega remains competitive and technically equipped to expand its offerings over time.
The platform was crafted with a strong focus on user-centric design to meet the specific needs of Omega’s dealer network. We carefully analyzed user journeys—from product search to checkout—and designed every interface to be intuitive, responsive, and easy to navigate.
Key actions like quote requests, login, order tracking, and part searches are streamlined for efficiency. We prioritized clarity in content structure and minimized visual clutter to ensure that even users with limited technical knowledge can interact confidently with the system.
The result is a clean, purpose-driven interface that reduces friction, saves time, and enhances overall user satisfaction across both desktop and mobile devices.
Working with Zetaver was fantastic. They delivered a sleek, high-performing site that boosted our inquiries by 30%.
1. Our Sales Manager Taya will be in touch with you within 1 business day.
2. We will sign the NDA if required, and start the project discussion.
3. Our custom software development experts will analyze your requirements and suggest the best ways to bring your idea to life.
PROJECTS
At Zetaver, excellence in software and digital services is not just a promise; it’s our commitment to your success.
© Copyright 2021. All Rights Reserved. Zetaver – Quality Professionals of USA
Subscribe for expert tips and strategies to grow your business. Let’s achieve success together!
